Case Study | Cuppa Joe Burnaby
The Challenge:
In the face of a significant hurdle, a well-established Vancouver-based Coffee company cherished by its patrons encountered a substantial shift in ownership at its Burnaby location. The new owners wanted to preserve the brand's esteemed reputation and sustain customer attraction amidst this transition. They successfully implemented a cohesive array of visuals and videos on social media.
The Process:
Visual Revamp: We initiated a complete visual transformation by replacing outdated café photos with high-quality canvas prints. The photographs made the cafe ambiance more appealing to new and existing customers.
Paid Social Advertising: Leveraging the reach of Facebook and Instagram, we launched a targeted paid social advertising campaign featuring carefully curated imagery that resonated with local coffee enthusiasts. This strategic approach led to an extraordinary 1400% increase in Instagram followers within two weeks.
The Approach:
Our initial step involved doing extensive research on the Cuppa Joe roasting brand. The objective was to uphold the original branding while infusing new photo and video content to enhance visibility. The focus was on communicating to customers that, despite the change in ownership at the Burnaby location, they were still offering the same beloved coffee.
Results:
Implementing our photos on social media and using paid social ads led to an increased customer influx at the coffee shop.
Customers shared feedback with the owner and staff, citing the discovery of the coffee shop through paid social ads and expressing how the photos attracted them to the establishment.
Notable rise in sales of pastries and sandwiches, attributed to mouth-watering photos.
The streamlined food ordering process with our visuals resulted in faster service.
In addition to the above strategy, our execution included the following services:
Brand Discovery
Our 5-Step Process
Mood Board
Market Trend Research
Food and Beverage Trend Research
Paid Facebook and Instagram Ads
Cohesive set of photos:
Desserts
Sandwiches
Coffee
Behind-the-scenes content:
Short-form video
Our work received a positive review for Cuppa Joe Burnaby:
Our Most Popular Package
15 Product Photos | Unlimited Commerical License | 3-5 day turnaround
• Custom creative direction personalized to your brand • Mood board within 24 hours
• One-on-one call to discuss the mood board and answer questions • Professional product styling
• Unlimited backdrops • Grocery prop shopping • Availability to take on new clients
(Limited to one new client a week to maintain fast turnaround times and personalized creative direction)